If you, like me, get annoyed when the barista at Starbucks spells your name wrong you probably think that they are plebs and stupid.
Well it appears not only are a lot of them stupidly clever being college and university graduates (which begs the question…. why go to university if all there is after it is a job in a coffee shop?) they also do it on purpose.
It is nothing that you do that drives them to spell it wrong but it is what you WILL do after they have written it wrong that motivates them.
Talk about subtle viral marketing keeping a brand name in the forefront of people’s minds for free!
Why Starbucks Spells Your Name Wrong
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